Apple famously used those words in their eventual, very successful, comeback campaign to signal a shift in thinking toward traditional models for companies. And now is time for more of us to follow.
If there is anything companies like Apple or GM can tell us it is that this status quo has to change. It took bankruptcy and a bailout for GM to see it. And what is the result. They focus on design now. It is integrated into their fabric, and look at the success it has brought them since their bailout. They are #2 behind Toyota, and only off by 30,000 cars. Thats incredible for a company that was "dead" a year and ago.
Apple. They chose to focus on design and production of highly attractive user friendly devices. Years later, the second largest 2nd most powerful company in the world and the safest bet in the stock market. How? Design. They thought differently. They did things differently. The US and its companies need to wake up and see this.
Thats how you win.
