Well those artist renderings weren't too far off from the truth. Yet in fact it is just an over sized iPod touch with a host of new features and apps included for your multi-purpose entertainment. Clever naming however, its got good ring since its only one letter off from the iPod. And at $500 its not a bad deal. But don't expect this thing to be the hip thing to have. Carrying around this 10" slab of aluminum won't earn you any cookies. Apple fans rejoice, while the rest of us give a sigh.